Ideas, opinions
and useful things.
A collection of current thinking, older notes and practical observations on brands, design, websites and creative work.
Featured essay
You Don’t Need a New Logo. Your Brand Needs Therapy.
Before replacing the logo, understand what feels disconnected. A grounded look at identity, clarity, discovery and the design that follows.
Read the essay01
Brand, identity & positioning
On what brands mean, how they behave and the thinking that should come before the visual work.
Brand
A Quick Guide to Brand Identity & Messaging
Connect positioning, tagline, tone, introduction and visual identity so the business communicates one clear offer across its words and design.How to Guides & Tips
Marketing vs Branding: Know the Difference
Understand how brand identity and marketing work together, when to clarify the offer, and why neither discipline is a guarantee of loyalty or sales.Branding
The Importance of Great Packaging Design
Make packaging clear, recognisable and useful in the real world, from information hierarchy and range consistency to shelf and small-screen context.How to Guides & Tips
Branding and Visual language. WTF?
Branding, logo and website design done right give you a visual language that is recognisable, unique and perfectly represents who you are.How to Guides & Tips
Focal Points & Your Next Design Project
Choose what people should notice first, then use hierarchy, contrast and space to support it without making every element compete for attention.How to Guides & Tips
The Importance of Branding
Why branding needs a clear business message, not only matching visuals, with a first-hand lesson about losing the direction in urgent work.How to Guides & Tips
Turning Features into Benefits
Use “What’s in it for me?” to connect product features to useful customer benefits, with a simple pencil example and realistic limits.Rants & News
Hate your previous work
Why do designers dislike their own earlier work? A personal reflection on changing tastes, creative growth and learning from past projects.02
Websites, digital products & UX
Practical observations on planning, designing and improving digital experiences.
Design
A Few Things to Consider When You Redesign Your Website
Set a useful redesign goal, retain what works, assess the evidence and plan the content, brand alignment and URL changes before launch.Brand
13 Things to Know Before You Build Your Next Website
Plan your next website around its purpose, audience, content, mobile experience, measurement, accessibility, maintenance and realistic scope.How to Guides & Tips
Why Hire a Professional Web Design Agency?
What to look for in a website agency: considered direction, connected design and development, clear scope, testing, handover and realistic support.How to Guides & Tips
What Makes a Sensational Real Estate Website?
Help property seekers find, understand and enquire about relevant listings with accurate information, practical mobile design and a clear next step.How to Guides & Tips
Responsive Website Design and Why It Matters to Businesses
Responsive design is more than stacking columns. Check mobile tasks, content, controls and real devices, with the same business identity throughout.How to Guides & Tips
Building a Kick-Ass eCommerce Website That Sells
Plan an online store around clear products, reliable availability, mobile checkout, brand consistency and the operational steps after payment.How to Guides & Tips
The Benefits of Good Web Design for Businesses Big and Small
Good web design connects readable content, clear navigation, useful interactions and brand continuity, without pretending design alone guarantees sales.How to Guides & Tips
Themes vs Custom-Coded Websites
Compare templates and custom websites by scope, design, editing, performance, support and total cost, rather than assuming one label guarantees quality.03
Marketing, SEO & online presence
Notes on visibility, messaging, search and the changing mechanics of reaching people online.
digital marketing
Link Building: Earn the Link, Not Just the Number
A practical, policy-aware approach to useful links, relevant contributions and outreach, without treating backlink counts as a business strategy.digital marketing
SEO & Google Ads: Can They Help You Convert?
Understand what organic and paid search can contribute, what happens after the click and why traffic alone does not prove a useful business result.digital marketing
The Benefits of SEO for Your Business
What SEO can contribute to visibility and useful discovery, what it costs to maintain, and why rankings and traffic are not the same as customers.How to Guides & Tips
The Poor, The Bad, And The Ugly - The State of Online Presence for Local Brands in Cyprus
A look at the state of Cyprus' web design industry in 2020. The good, the bad and the ugly. But there is hope.Rants & News
Death of online ads?
An archived reflection on ad blocking, online advertising and the tension between readers’ browsing experience and publishers’ income.How to Guides & Tips
Fundamentals of Selling Benefits
Turn product features into customer benefits and a clearer value proposition with two simple questions and a worked customer-service example.How to Guides & Tips
Easy Marketing
Use your existing presence, social content, email and customer relationships more thoughtfully, without treating low-cost marketing as cost-free.Rants & News
Quit with the Backlinks Already!
A first-hand SEO-interview rant, with a clearer target: manipulative link schemes and empty link counts, not all legitimate search work.How to Guides & Tips
Long-Tail Search Queries: Specific Questions, Useful Opportunities
Understand long-tail search by demand and relevance, not word count, and choose specific questions your business can answer without traffic promises.How to Guides & Tips
What Evergreen Content Means for Your Blog
Choose topics with lasting usefulness, distinguish them from timely content and maintain the details without pretending evergreen means permanently accurate.How to Guides & Tips
Organic SEO Basics: A Practical Starting Point
A grounded SEO checklist covering useful content, crawlability, titles, links, images, mobile content, performance and accurate local information.04
Archive notes
Earlier observations, practical fixes and snapshots of the web as it changed. Some are useful; some are records of their time.
Just for Fun
Backyard Sessions Cyprus
How to Guides & Tips
How to target facebook ads to a specific languages (Easy fix ✌️)
How to Guides & Tips
Polylang guide - the simple and quick how to setup translated pages.
How to Guides & Tips
Revolution Slider How to change image on an existing slide
How to Guides & Tips
How to bulk resize and compress your WordPress site's uploaded images
Just for Fun
Monday Motivator: A hard pill to swallow. No one gives a sh*t. Get on with it.
Rants & News
TwentySeventeen WordPress theme. What are we looking at??!
Rants & News
Ah feck it. More "Language" Google Analytics Spam??!
Rants & News
If you wanna go fast. You need fuel, lots of fuel
Just for Fun
Thoughts on web design trends new and old for 2016
Rants & News
Alexa rank!!!?? You referred to what?
How to Guides & Tips
How to check if your pages are getting indexed and when
Just for Fun
God I love Unsplash!
How to Guides & Tips
How to use "share" to a Facebook page not personal page
How to Guides & Tips
Chinese Domain Registry Scam Email
How to Guides & Tips
Fix GIF Images that are not Displaying in WordPress
Just for Fun
You are dope, and you do dope shit
How to Guides & Tips
Facebook Cover Image Quality Fix
Rants & News
WooGang Club, Is it Legit or a Scam? It's GPL Baby!
How to Guides & Tips
How to Install Missing or Deleted WooCommerce Pages
How to Guides & Tips
Remove default sorting dropdown from WooCommerce
How to Guides & Tips
How (and Why) to Hide Products from the Shop Page in WooCommerce [Updated 2025]
Just for Fun
Kutiman's Thru You Too is a Musical Masterpiece
Just for Fun
Angry Much? Getting A Little Too Personal?
Rants & News
TwentyFifteen you lost me at the logo- another rant.
How to Guides & Tips
Google Webmaster Tools Not Displaying All Clicks - Fix
Rants & News
GoDadddy Managed Wordpress Hosting Review
How to Guides & Tips
How to Add Google Adsense Ads to Text in WordPress
How to Guides & Tips
How to Design to Get More Clicks on your Ads
How to Guides & Tips
How to Easily Backup your Wordpress Site including Images
How to Guides & Tips
Must Have Add-ons & Plugins for WooCommerce
Just for Fun
The Power of the Magic High Five
How to Guides & Tips
How to find royalty free images to use on your blog or website
Rants & News
Discount or Full Price? The Great Debate
How to Guides & Tips
How to grow your New Blog Following with the Rule of 10
How to Guides & Tips
How to Speed up your WordPress Site and Optimise Images
How to Guides & Tips
Social Media Basics for Business
How to Guides & Tips
Best 100% Free Wordpress Themes for Your Business
How to Guides & Tips
How to Write Kick-Ass Headlines That Get Results
Rants & News
Why your Facebook post's organic reach is declining
How to Guides & Tips
How to use Google's new Keyword Planner 2014
Just for Fun
How quickly can you learn a new language
How to Guides & Tips
The 4 Elements to a Killer Advertising Campaign
How to Guides & Tips
Use WordPress WooCommerce as a Point of Sale
How to Guides & Tips
How to Explain SEO to a 5 Year Old
Rants & News
4 Reasons why Free WordPress themes are better than Paid
How to Guides & Tips
How to locate your htaccess File when you have tried everything else
How to Guides & Tips
How to Get out of a Business with a Friend or Family Member
How to Guides & Tips
How to get More Real Google Plus Followers Fast
Just for Fun
When a Job Interview goes Awkward
How to Guides & Tips
How to Get Legitimate LinkedIn Connections Fast
Just for Fun
Upcycling- Building a Book Shelf from Wooden Crates
Just for Fun
Can anyone really fight like on the Martial Arts movies?
Rants & News