Good web design is key to boosting business and gaining loyal clients. It’s how your business is perceived and its credibility scoring with your audience.
Many businesses struggle to switch from underperforming websites to fresh user-friendly websites, and their business ends up paying the price. You wouldn’t want your business going down in flames, would you?
Sit tight! Let’s look a little deeper
Besides the option of a themed or custom coded websites, whichever you opt for, there are a number of aspects to take into consideration to make sure your website design is impeccable.
KISS. Keep it simple stupid.
Less is more! As cliche as it sounds, it’s true. Simplicity is the ultimate way to go when thinking of the entire user experience.
Colours: Keep your colour selection to maximum 5, with pleasing combinations. This will not only influence your customer’s behaviour towards your business, but will increase engagement, and make them feel f*****g good!
Typography: Legibility is key. Don’t go all fancy-schmancy with a type that isn’t easily read; you’ll just lose a potential customer. Use a maximum of 3 fonts which really visually interpret your brand’s voice.
Images: Make sure all imagery is expressive and really communicates your company’s spirit and personality. Use quality eye-catching images which don’t completely take away the users attention to the main purpose.
Navigation
Navigation is the wayfinding system used on websites where visitors interact and discover what they are looking for. Website navigation is key to retaining visitors. If your website’s navigation is confusing, visitors will give up and find what they need elsewhere. Keeping navigation simple, intuitive and consistent on every page is key.
User Experience
The experience of a website needs to be a memorable one; it will be the difference between a user taking action, or closing your website and never returning. They will always remember how it made them feel. Did they find everything they were looking for and more? Or did they get so frustrated searching and clicking through useless pages, or trying to click on a super fast-moving slider, that they had to go finish off the bottle of gin?
Give the user clarity. Websites are scanned, not read – make sure they find exactly what they need in less than a minute.
Your website needs to perfectly bring together layout, text, graphics and interactive elements to create an experience that really is the best thing since sliced bread! It needs to be a work of art marrying applications and web work to stand out from the overload of websites and information already on the internet.
Reflects Brand Identity
Above all, the most important thing is to ensure that your website continues the visual language from your brand. It needs to be recognisable as your brand’s website, carry the same visual identity and at the same time clarify your value propositions. It is the entire online presence of your business and needs to reflect your brand identity bang on!
Always think about what you would want to see when landing on a website. What will keep users interacting? What will keep them engaged? And most importantly, what will trigger them to take action? Our award-winning team can help you kick off the perfect website to get your business booming.
