Let’s dial it down a notch and get into the meat of what makes your brand tick – its positioning. It’s the soul of your business, shaping perceptions and building trust with your audience. But before any of that goodness can happen, you’ve got to be crystal clear on your positioning and messaging.
It’s like knowing your best angles for that perfect selfie; it takes some work, but it’s worth it.
Let’s talk about the nuts and bolts of your brand messaging:
Think of your tagline as your brand’s catchy hook in a hit song. It’s what people hum along to. Like Nike’s iconic “Just Do It,” your tagline should be the microphone through which your brand’s voice is heard – memorable, distinctive, emotive, and with a dash of mystery to keep things interesting.
Deciding on your brand’s tone of voice is like choosing the right outfit for an occasion – it’s got to be spot on. Professional or playful? Serious or relaxed? Consider who you’re talking to and what will resonate. This is your chance to infuse personality into your brand.
If you had a short elevator ride to make a stranger curious about your brand, what would you say? This pitch should be the bite-sized version of your brand story – quick enough to deliver between floors but compelling enough to stick.
Your logo and visual identity is like your brand’s fingerprint – unique and identifying. It’s often the first hello to your audience, so you want to make sure it’s a warm one. It should encapsulate your brand’s essence and be recognisable at a glance.
Your brand’s colour palette is like its wardrobe. Start with a signature colour that captures your brand’s spirit and mix in complementary shades. This is the ensemble you’ll wear everywhere – from your website to your business cards.
The images and icons you choose are like the décor in your brand’s home. They need to be in harmony and tell your brand’s story with consistency. Whether it’s sleek icons or vibrant photos, they should all feel like they belong to the same family.
Once you’ve got your messaging and visuals down, you’re ready to introduce your brand to the world. But remember, a great brand is like a great story – it needs a strong narrative.
Keep your strategy at hand to guide you in maintaining clarity and consistency in your market positioning. Don’t leave your brand identity up to chance!
Looking to hit a branding home run and outshine the competition? Awove’s got your back.
With a solid brand strategy, we’ll help you step up to the plate with confidence.