What makes a sensational real estate website
Looking for a new property to buy or rent is meant to be an exciting and enjoyable experience, but when you land on a real estate website that just doesn’t give you the experience you need, you will be left pulling your hair out.
A powerful online presence is an integral part of real estate business marketing. Having a website equipped with all the right tools will set you apart in this highly competitive industry.
What will make someone search for a property with you, if your competitor has one of the most smooth sailing website experiences? It’s time to get your game on Mr Real Estate, no shabby websites are gonna cut it around here.
It’s no lie that mobile surfing has surpassed desktop. If your website is not mobile responsive then we are (not) sorry to say that you are already a huge step behind in the game.
With the majority of property hunters searching on the go, your website must incorporate responsive design elements. Users need to be able to scroll through properties at ease and view all images, without just seeing the roof of the beautiful sunset mansion; that won’t sell it.
To maximize your online presence, refined user experience is key. Clear CTAs, and certainly a connected contact button is vital to cater to the on-the-go property market searchers.
With the thousands and thousands of property listings available online, make your searches fun and engaging, with dedicated web pages for new listings, or special deals.
Looking to showcase the best luxury property in a certain city? Need to highlight that new development? Sole featured listing pages are the perfect way to do this.
Make property hunting fun, don’t be the real estate company adding to the stress, because we all know it’s a pain in the ass.
Aesthetics and UX
A website as flash as Harry, with cool and trendy animations, may look pretty, but when it comes to usability, it’s a no-no.
Steer clear from monstrous menus, complicated navigation, broken links, pop-ups and slow loading web design. When searching for a property, users want to clearly see the listings, with all information, without having to undertake a PhD just to find a bloody 2-bed apartment.
Keep design visually appealing without sacrificing the user experience.
Capture those leads
The main aim of a real estate website is to grab new leads, who will in turn become new clients. You can capture leads through your website by using clever CTAs; you need that initial connection.
- Provide them with a motive to subscribe to your newsletter
- Offer a freebie, such as an ebook or market report
- Make sure your contact form is clear and easily accessible
Bring in the traffic
Blogs are not just a choice anymore, but a requirement to gain leads and traffic to your website, through SEO. Ensure to have a blog section set upon your website.
What can we write about, you may ask? Compile a list of topics, such as ‘How to Find Your Ideal Home’, ‘Coolest Areas to Live in [Country/City]’, ‘Apartment vs House: Pros and Cons’.
Here you will be able to maximize the possibilities of converting the leads from your incoming traffic to your blog.
If you are a real estate agency looking to take your business to amazing heights, then hit up our pro team and let Awove work their web magic. You’ll be selling faster than hot cakes in no time.