Brand strategy & identity design, from logo to website.
We work out who your business is, what it needs to say and where it’s going. Then we design the identity, website and practical materials that bring it together. Yes, the logo and website are included. So is the thinking that makes them belong to the same business.
Many clients come to us for a logo or a website. We look at what sits behind that request: the positioning, identity, visual language and practical assets that make every first impression feel like the same business. See the logo and website package ↗
Awove is a multi-award-winning brand and web agency working internationally with founders, businesses and organisations.
More than just a logo and website. This is an identity.
Your logo, colours, type, imagery, words and website should feel like they come from the same business. That’s what we build: an identity you recognise yourself in, with the practical materials to use it wherever people meet you.
A business has a history, strengths, weaknesses and ambitions. We start there, whether you’re working for yourself or leading a much larger organisation. Read why the thinking comes before the making.
Identity.
Know who you are, what you’re good at, what you’re not, and who you do it really well for.
Clarity.
Understand what you’re building, what needs to change and what happens next.
Purpose.
Know where you’re headed and what you’re working towards.
“The most powerful person in the room is someone who knows themselves.”Noam, founder of Awove
The design gives that understanding a visible form. Think of it as the suit you wear into the room you want to be in. Read how Noam’s approach to that work developed.
From the first conversation to the finished thing.
- 01
Get clear on the business.
Our full engagement starts with a Brand DNA discovery session of up to three hours with Noam. We talk about your history, offer, customers, competitors and where you want to go. There are things to cover, but we follow the questions that matter. You don’t need to arrive with every answer; finding the direction is part of the work.
- 02
Give the thinking a visual direction.
Noam brings your story back to the creative team: what we’ve understood, what matters and what the business needs to express. We develop an initial concept showing the identity in use, rather than a logo in isolation. At the presentation, we let you look first, then talk through the decisions. We’re aiming for: “I see it. That’s us.”
- 03
Refine it together.
Sometimes the first direction lands immediately. Sometimes we explore a different colour, typeface or treatment of the mark. Your feedback matters, and so does our judgement. We’ll explain our recommendations and work through the agreed revisions with the business and its audience in mind, rather than change things simply to see another option.
- 04
Make it usable.
We develop the approved direction into the guidelines, files and agreed business materials. Your presentations, social profiles, stationery and other applications should feel related without all looking identical. You’re getting a system you can work with, not a folder of mockups you’re afraid to touch.
- 05
Build the website and launch.
We carry the same thinking into the website’s structure, words, design and development. The full package includes a custom website of up to ten core pages, with initial copy. We work through your feedback, test the build, prepare the agreed launch requirements and hand over the finished work. The relationship carries on afterwards.
An identity you can actually use.
The strategy, logo, visual language, guidelines, agreed business materials and custom website are created as one connected project. You leave knowing what the business stands for, with the tools to put it in front of people.
Strategy. Identity. Website. Launch. One year of support.
- Brand discovery & strategy
- The business, its direction, audience, positioning and the decisions that guide the creative work.
- Naming & messaging
- Naming when needed within the agreed scope, and the language to explain what you do and who it’s for.
- Logo & visual identity
- The logo, colours, typography, supporting visual language and agreed variations, developed for your business.
- Guidelines & practical assets
- The files, guidance and agreed business, marketing and social materials you need to start using the identity.
- Custom website & launch
- Up to ten core pages, initial copy, responsive design, development, testing and the agreed launch setup.
- One year of support
- Support for the delivered website and reasonable ad hoc guidance as you put the brand to work.
You’re paying for the understanding and the finished work, from one team that knows the story behind both. Look at the portfolio, look at what’s included and look at the price. We’ll let you do the maths.
Scope and final price are agreed before we begin. Additional pages, specialist functionality and extra applications are scoped separately.
And then there’s
1 year support.
You don’t have to explain the business again every time you need a second opinion. We know the brand because we helped build it. For the first year, we’re available for support with the delivered work and reasonable questions as you start using it.
That might be a technical issue, a question about an asset or a sense-check on how you’re presenting the business. Sometimes it means talking through an idea or reminding you of the direction when you’ve lost sight of it. We like being around for that part.
Support works on a fair-use basis. It covers the delivered work and occasional guidance, not unlimited new design, regular consulting sessions or a team permanently on call. New deliverables and more involved ongoing work are agreed separately.
“felt heard, understood and taken care of”
Client, IT Consulting Agency · Original review on Upwork
Brands with something to say.
A few identities we’ve helped bring to life.
A few things worth asking.
What’s the difference between brand strategy, brand identity and a logo?
Strategy establishes the direction: who you are, who you serve and why the right people would choose you. Identity gives that direction a recognisable expression through design and language. The logo is one element, alongside the colours, typography, imagery and other things people encounter. We develop them together so the result makes sense as one business.
What if we don’t know our direction yet?
That’s a reasonable place to start. Questions about your offer, audience, ambitions or whether to build a personal brand or a company can be part of discovery. Bring your experience and be willing to talk honestly. You don’t need to have everything worked out first.
Can we keep our existing logo?
Possibly, yes. There may be something worth keeping, refining or building around. We’ll look at what works, what no longer fits and how much needs to change. A stronger identity doesn’t automatically mean throwing everything away.
What if the first concept doesn’t feel right?
Tell us what isn’t connecting. You don’t need design terminology or a ready-made solution. We’ll work through the feedback and develop the direction within the concept and revision process agreed in your proposal. Changes to the original brief or previously approved work are discussed before extra work begins.
Do you help with naming and website copy?
Yes. Naming can be included when needed within the agreed engagement, and initial website copy is included in the full package. We need your knowledge of the business, factual input and review. You don’t have to turn it into polished marketing copy before we can start.
How long does the project take?
We normally allow around ten working days after discovery for the initial concept, with your proposal confirming the schedule. The complete timeline depends on the agreed assets, website requirements, content and feedback. We’ll explain the stages and what we need from you before work begins.
How do you approach originality and trademarks?
We develop the identity for your business and research the industry, existing work and available databases to look for similarities. That research cannot guarantee worldwide uniqueness or trademark registration. Formal trademark clearance and registration are separate legal processes, and we recommend a qualified specialist for those.
Will we own the finished identity and receive the files?
Once final payment has cleared, ownership of the custom visual work transfers as set out in the agreement, and we provide the agreed source and finished files. Third-party assets remain subject to their own licences. The custom work is for use across your business, not resale as a generic template.
Is hosting included in the year of support?
Support and hosting are different. You can use your own hosting or ask us about managed hosting for a separate fee. The year of support for the finished website applies regardless of where it is hosted, within the agreed terms.
Can we work together from another country?
Yes. We work internationally, with discovery, presentations and feedback handled remotely. You work directly with the people shaping the identity and building the website. We agree meeting times together.
What happens in the free 15-minute consultation?
You tell us what you’re building, changing or struggling to explain. We’ll ask a few questions and work out whether we’re a fit and which level of help makes sense. It’s a first conversation, not the three-hour discovery session. There’s no obligation to commission anything.