The idea before the execution.
Creative direction & concept development
Sometimes the most valuable thing we make isn’t a logo, website or advertisement. It’s the idea everything else can be built around.
Awove develops creative concepts for brands, campaigns, launches, experiences and communications.
One strong idea can organise an entire world of communication.
How we approach it
We look for the central thought that can make something memorable, then determine how that idea can live across different formats, channels and experiences.
We can develop the concept, visual direction, messaging and creative system, then produce it ourselves or give internal and external teams a clear idea to execute.
What this can include
Creative direction · Creative concepts · Campaign concepts · Advertising concepts · Launch ideas · Brand activations · Art direction · Messaging concepts · Experience concepts · Creative workshops