Arbitrary creative engineering identity applied to a custom-built object

Arbitrary

Brand strategy & identity

Bringing bold ideas to life, properly. With precision, integrity and imagination.

The project

Arbitrary needed an identity that could hold engineering rigor and artistic freedom in the same breath, without diluting either. It had to feel precise enough to earn trust on complex, high-stakes projects, yet imaginative enough to signal the studio thinks differently from the start.

We built a flexible visual system in which precision and imagination coexist by design. A structured, grid-based layout keeps the system disciplined, while an accent typeface adds a touch of creative edge.

Sculptural lighting installation designed by Arbitrary
Red Arbitrary Engineering Creativity cards on dark fabric
Arbitrary stationery system in black, white and red
Arbitrary responsive website and social media system
Metallic modular object bearing the Arbitrary symbol
Arbitrary editorial print layouts in red, black and white
Arbitrary website displayed on a mobile phone
Arbitrary website displayed on a tablet
Arbitrary branded packaging system
Black Arbitrary branded bottles
Arbitrary thank-you cards in red and white
Arbitrary icon construction and proportion guide
Arbitrary print brochure mockup
Arbitrary material and product design samples

The work in context

Arbitrary is a creative engineering company that designs and builds one-of-a-kind physical solutions, from 3D printers and mobile houses to event furniture, fashion show sets and interactive installations.

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Potter

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