Branding and Visual language. WTF? ????
Engaging a logo designer to design a logo is one step toward a brand. Branding done right goes deeper. The branding process not only helps you get to a final logo concept, but it also generates a cohesive brand and visual
Importance of Branding
I do a lot of marketing work for a large corporation that has multiple offices around the globe. It’s quite an established brand within its industry and almost what you would call a house hold name. It’s been some time since