After getting into the brand DNA, we picked out the brand’s core values and personality traits.The app was targeted at busy folk, who will benefit from a virtual and extremely smart virtual nutritionist that automatically learns from you and tweaks itself to give you the best shot at achieving your diet and nutrition goals.Drawing inspiration from the meaning of the word Modo; “way to do things” and “now” and the brand values that came through the branding, we focused on the user’s experience, balance, healthy eating, nutrition, a complete solution and the brand’s personality of being young, smart yet playful to formulate the brand language.
