The team from Aquala had a great idea. Take existing properties in Limassol’s Historical Centre, renovate them and bring in contemporary NYC loft design.This helps renovate and modernise the Old Town’s charm but stays true to the identity of the area. Gentrification in its best sense.At the core of the branding is the Q. The owner commissioned us to rebrand Aquala Group keeping the Q and creating a group of brands centred around the Q.The group of companies under Q all share the same vision, style and brand DNA. The branding needed to be classy yet approachable to cater to the audience as well as stay true to the history and vibe of the area.The result provided them with the ability to use the brand identity in various ways with the memorable Q and curve of the main brand focal points.