St. Andreas Hotel and Awove tag-teamed on the branding for their new boutique hotel in Limassol, Cyprus. Mixing old and new. The logo combines geometric forms with organic elements and the DNA of the brand. Balancing friendly and approachable with a luxurious feel to create a cohesive visual language across the board…Mixing old and new tales and emotions, those visiting and born here experience. This is the core of the brand DNA. Earthy colours and a combination of a luxurious typeface with one that is modern and minimal convey the exact character of St. Andreas.The brand can be recognized using elements from deconstructing the logo and applying them as a consistent brand language throughout. Ending with bespoke illustrations and patterns that use the brand’s language DNA to invoke a modern, simple, approachable, luxurious and softness to the brand.