Can anyone really fight like on the Martial Arts movies?
Ok, admittedly, quite a silly question, but we all grew up watching Kung Fu/ Martial Arts movies secretly wishing we could open a can of whip-ass with such style and grace. Let’s not get started on the Jedi phase… Whether the thought has crossed your mind or not; you are here and reading this now. […]
Turning Features into Benefits
In marketing, sales and advertising one tends to get stuck on features and in turn failing to find the benefits. Benefits sell products, without them we only have features or functions and no value adding proposition. Many products have clear benefits but what happens when you struggle to find the one benefit (beside the obvious) […]
