Fresh new Fintech branding with a slice of lemon. Super down. The gents from Lemon Tech approached us to help rebrand their existing company into something fresh and unique. We were tasked with using Lemon as the name and to keep it fresh representing who they are as a company and team. We convinced the team to shy away from going for the obvious Lemon inspired branding, yellow colours... Instead of creating something completely new that is not inspired solely by the fact the company is called Lemon.