{"id":4017,"date":"2020-09-22T13:03:19","date_gmt":"2020-09-22T10:03:19","guid":{"rendered":"https:\/\/awove.com\/?p=4017"},"modified":"2023-11-08T11:46:36","modified_gmt":"2023-11-08T11:46:36","slug":"the-poor-the-bad-and-the-ugly-the-state-of-online-presence-for-local-brands-in-cyprus","status":"publish","type":"post","link":"https:\/\/awove.com\/the-poor-the-bad-and-the-ugly-the-state-of-online-presence-for-local-brands-in-cyprus\/","title":{"rendered":"The Poor, The Bad, And The Ugly – The State of Online Presence for Local Brands in Cyprus"},"content":{"rendered":"
We will always have endless love for our little island. Warm hospitality dominated by our islands grandma\u2019s and grandpa’s, even warmer weather, stunning scenery and some incredibly underrated local products and services.<\/p>\n
The latter has hit so many drawbacks simply due to the fact that the state of web design on the island just doesn\u2019t make the cut.<\/p>\n
We are all pros at shopping online with international brands or searching for a service, but when it comes to searching for a company in Cyprus, it\u2019s a challenge to find a website that backs it up.<\/p>\n
With so many local brands trying to stay above the water and get their name out there, a legit fully-functioning, user-friendly (ah man, how many times do I need to click to view a product), the website is vital.<\/p>\n
Whenever you visit a website, its appearance pretty much dictates whether you will give the business any credibility or not. And this is where so many Cypriot businesses miss out.<\/p>\n
Branding is not on target and websites are poorly built, turning potential customers away in a blink of an eye. With competition being tight on such a small island, it is imperative that local companies jump on the bloody good web design bandwagon.<\/p>\n
From governmental bodies to the small family-run olive oil mills, businesses could be madly increasing their bottom line, just by boosting their online presence.<\/p>\n
Let\u2019s take a deeper dive into what\u2019s needed to boost the island\u2019s online showcasing<\/p>\n
Let\u2019s start right at the beginning. Many local companies have an incredible story behind them. Either a business that was set up in the \u201960s and passed down through generations or a story of extraordinarily filling a gap in the market – we know there are quite a few of those – but they are just not evoking this story through their brand.<\/p>\n
Times have changed and competition is higher than ever so having a visual brand<\/a> that stands out is cardinal. Giving your brand a beating heart will place it well in front of its competitors. Whether a modern or traditional brand, it\u2019s visual identity needs to speak to the audience<\/a>, not be out-dated and really stay in the audience’s mind, so they know exactly where they will go to get their olive oil or traditional crispbreads.<\/p>\n Everyone nowadays searches online for brands, yet Cyprus still falls behind in providing people with a user-friendly website that will give them everything they need during one engaging surf. If users are hitting your website and not engaging with it, then why are you even present online?<\/p>\n Your website needs to flow impeccably, reflect your brand through visuals and copywriting<\/a>, and really keep your audience engaged, stress-free and ultimately trigger them to take action. A scary number of brands in Cyprus are blowing away customers – and not in the good sense – from their websites, just because they are, in short, ugly!<\/p>\nWeb design<\/h3>\n