{"id":2374,"date":"2014-07-17T23:18:07","date_gmt":"2014-07-17T11:18:07","guid":{"rendered":"http:\/\/paperhedge.com\/?p=405"},"modified":"2023-11-08T12:12:25","modified_gmt":"2023-11-08T12:12:25","slug":"how-to-write-kick-ass-headlines-that-get-results","status":"publish","type":"post","link":"https:\/\/awove.com\/how-to-write-kick-ass-headlines-that-get-results\/","title":{"rendered":"How to write kick ass headlines that get results"},"content":{"rendered":"
We both know the importance of quality headlines that grab attention. It gets us clicks, grabs the reader\u2019s attention and has the ability to either make or break our marketing strategy.<\/p>\n
Did you know that up to 80% of your readers will only skim your headlines instead of reading your amazing copy\u2026?? Headlines are not only important but crucial if you want your audience to read the body copy.<\/p>\n
Knowing this, many still fail to get it right. Is there a winning formula to get ALL your headlines working in your favour and also take your CTR\u2019s through the roof?<\/p>\n
The web is full of amazing information but it can often be hard to get a formula that works for YOUR own style of writing, your blog and SEO.<\/p>\n
Here\u2019s a few tips to use as a formula when writing your next headlines.<\/p>\n
Good headlines are a critical part of your SEO strategy. Moreover, they are crucial to making your content stand out from that of your competition.<\/p>\n
Understanding that a good headline serves two purposes; draw the reader in and SEO rankings is paramount.<\/p>\n
My take on it is that one must always first focus on the reader then tweak it for SEO.<\/p>\n
Identify your target audience and write headlines for them. I cannot stress how important this is. You might write the same headline differently if it were targeting hipsters vs. retired lawyers\u2026 Obvious as it may sound, this is probably the most important step!<\/p>\n
Read our quick guide on how to turn features into benefits for your target audience<\/a>.<\/p>\n What is your big idea? What is your copy about? How does this solve a problem or entertain your customers?<\/p>\nThe Big Idea. What\u2019s the hook that the\u00a0brain can latch\u00a0onto?<\/h3>\n