{"id":2372,"date":"2014-07-07T23:01:39","date_gmt":"2014-07-07T11:01:39","guid":{"rendered":"http:\/\/paperhedge.com\/?p=376"},"modified":"2023-11-08T12:12:35","modified_gmt":"2023-11-08T12:12:35","slug":"how-to-use-googles-new-keyword-planner-2014","status":"publish","type":"post","link":"https:\/\/awove.com\/how-to-use-googles-new-keyword-planner-2014\/","title":{"rendered":"How to use Google’s new Keyword Planner 2014"},"content":{"rendered":"

This guide will actually show you how to find new keyword opportunities specifically for search engine marketing and optimisation purposes. Unlike many of the so called guides out there.<\/p>\n

Google\u2019s Keyword Planner is a sure fire way to get the job done, but if you don\u2019t know how to use it; it\u2019s nothing but a useless tool to you.<\/p>\n

Why you should care.<\/h3>\n

There are many obvious keywords for any given topic. If you have the IQ of the room temperature you would know this. We don\u2019t all have big budgets or rank 1st for all our main keywords thus we need to be creative and outsmart our competitors to get customers.<\/p>\n

Let\u2019s get right to it.<\/h3>\n

To be clear, we are looking for new keyword opportunities within our niche. We want to find non-competitive keywords where we can quickly rank. For the sake of this guide let\u2019s presume we are recruiters.<\/p>\n

Believe it or not this blog has a lot of really cool ‘how to’s’<\/a>.<\/p>\n

We are looking to use our blog to get long tail search queries and want to post relevant content that could potentially drive new customers to our site. In theory, enough visitors, quality helpful content; the more likely we will convert them.<\/p>\n

As recruiters we know that our potential customers are job hunters. They are the most ripe for the picking when they are desperately trying to find a job.<\/p>\n

What would job hunters be searching for? Let\u2019s break it down:<\/h3>\n