Fundamentals of Selling Benefits
In marketing, sales and advertising, getting down to the number one value proposition of your product or service is always the starting point. Your value proposition is what separates you from your competitors, makes your product better, and gives the
How to write kick ass headlines that get results
We both know the importance of quality headlines that grab attention. It gets us clicks, grabs the reader’s attention and has the ability to either make or break our marketing strategy. Did you know that up to 80% of your readers
Turning Features into Benefits
In marketing, sales and advertising one tends to get stuck on features and in turn failing to find the benefits. Benefits sell products, without them we only have features or functions and no value adding proposition. Many products have clear benefits