Fundamentals of Selling Benefits

In marketing, sales and advertising, getting down to the number one value proposition of your product or service is always the starting point. Your value proposition is what separates you from your competitors, makes your product better, and gives the customer the reason why they need to purchase your product. Sounds simple in theory, but […]

Discount or Full Price? The Great Debate

A customer wants to buy your product, you have spent an hour hashing out details and specs; but something is unanswered. That eerie feeling when you’re about to close the deal and the hidden resistance has yet to show its head. The customer has become hesitant all over again and you know the price is […]

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