How to target facebook ads to a specific languages (Easy fix ✌️)

Bumping your head and Googling how to target FB ads to a specific language can have you completely lost. Our mates at FB (yeah we go way back) haven’t made it so clear either. Awove to the rescue. Instead of spending the next 750 words describing the history of FB ads, why target languages are […]

How to Design to Get More Clicks on your Ads

If you are reading this we can safely presume that you have a blog or site with some sort of banner or text ads displayed on your site. You want clicks because clicks equal mullah. The reality is that most of us (including me) hardly get a click and often these ads are simply fugly, […]

The 4 Elements to a Killer Advertising Campaign.

There are many articles out there that cover the basics or foundations of a good advertising campaign but none that demonstrate these using only famous quotes. There are many elements or formulas to a good campaign, but this about sums it up. Lets begin…  “The aim of marketing is to know and understand the customer […]

Turning Features into Benefits

In marketing, sales and advertising one tends to get stuck on features and in turn failing to find the benefits. Benefits sell products, without them we only have features or functions and no value adding proposition. Many products have clear benefits but what happens when you struggle to find the one benefit (beside the obvious) […]

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