Your brand’s positioning defines who you are, what your audience thinks and feels about your products and services, and whether they can really trust you. Being consistent with your brand identity means first having nailed the development of your positioning and messaging. Be it your blog posts, website, or social media, all of your marketing [...]
When you’re building a business there are two main things that always get mentioned when determining your success - marketing and branding. But what’s the difference between the two? In short, marketing is a set of tools and strategies that you can use to promote your products, services, and company as a whole. It’s the [...]
Have you ever strolled through the supermarket and shopped based just on the look of a product? That super cool spaghetti packaging, or the milk carton that looks like a cow? As the saying goes, “Never judge a book by its cover”, but we know damn well that is exactly what we are going to [...]
Hiring the right web design agency is often the difference between a good long term online presence and not.
With the booming real estate industry in Cyprus, many agencies forget that their online presence and web site are often the differentiating factor between a user working with them or another real estate agency.
A look at the state of Cyprus’ web design industry in 2020. The good, the bad and the ugly. But there is hope.
Have you ever checked out a website on your laptop, then opened it again on your mobile or tablet only to find you do not have the same experience? This is what responsive design is all about; a website should respond according to a user's device. A responsive design will display perfectly on all device [...]
One of the most important factors of a website is its design, and this could not apply more for eCommerce websites. It is imperative that the design and experience of your online store outshines all your competitors - because we all know there is a pool of them out there. If you are looking to [...]
Good web design is key to boosting business and gaining loyal clients. It's how your business is perceived and its credibility scoring with your audience. Many businesses struggle to switch from underperforming websites to fresh user-friendly websites, and their business ends up paying the price. You wouldn’t want your business going down in flames, would [...]
Looking to increase your bottom line? Your website needs to take centre stage! The beating heart of your online existence needs to be a cut above the millions of other websites roaming the internet. When it comes to the crunch, you have the option of building upon an existing website theme or creating a unique [...]