A Quick Guide to Well-Integrated Brand Identity & Messaging
Your brand’s positioning defines who you are, what your audience thinks and feels about your products and services, and whether they can really trust you. Being consistent with your brand identity means first having nailed the development of your positioning
Marketing vs Branding – Know The Difference
When you’re building a business there are two main things that always get mentioned when determining your success - marketing and branding. But what’s the difference between the two?In short, marketing is a set of tools and strategies that you
The Poor, The Bad, And The Ugly – The State of Online Presence for Local Brands in Cyprus
A look at the state of Cyprus' web design industry in 2020. The good, the bad and the ugly. But there is hope.
Benefits of good web design for business big and small
Good web design is key to boosting business and gaining loyal clients. It's how your business is perceived and its credibility scoring with your audience. Many businesses struggle to switch from underperforming websites to fresh user-friendly websites, and their business ends
Branding and Visual language. WTF? ????
Engaging a logo designer to design a logo is one step toward a brand. Branding done right goes deeper. The branding process not only helps you get to a final logo concept, but it also generates a cohesive brand and visual
TwentySeventeen WordPress theme. What are we looking at??!
Im a big WordPress fan. I use it for everything, recommend it to everyone and I make my living from it. I've got a list of cool things I'd like to see WordPress implement / fix but that's another post. Today
Ah feck it. More “Language” Google Analytics Spam??!
Title says it all folks. Another clever way to get you to vote for Trump (at the time) and another way it seems; around Google's spam filters (sarcasm detected). This little tricky bugger managed to sneak its way in and give inspiration to a whole new kind of statistics spamming which without a doubt will lead to many a more spammers spamming our stats and skewing our data. I dont have solutions on how to stop this but think it's time to really start looking for alternatives. The reality, as many of you reading this will agree; is that it kills the purpose of statistics gathering on smaller sites (like this one) by shear volume of hits.
If you wanna go fast. You need fuel, lots of fuel
It's been a while since I wrote here. It's been a crazy two years for me with massive personal changes and challenges as a consequence. Whilst this post might come across a little cryptic in the sense that I don't
Alexa rank!!!?? You referred to what?
Another day and another somebody referring to an Alexa rank for one of my sites. Now this is a question that really gets me all warm and fuzzy inside (stopped getting irritated a long time ago). If you have a blog
What the Jetpack??!! WordPress Jetpack Stats all weird…
Jetpack WordPress visitor stats getting stuck, showing higher than normal visitor to views ratios. Not sure if this has happened to you, or again; happens to my sites only. This is the stats on WordPress (on Jetpack- view enchanted stats
Death of online ads?
As I'm sitting here writing this, grin on my face and all; top right of my Google Chome browser I see the red stop sign with the white hand on it. AdBlock. This is my personal blog, PaperHedge. It's blocking
Hate your previous work
If you are an artist or designer, it is possible you too hate your previous work. This is especially true with me and any of my previous work regardless of whether or not clients or other users rave about it;
Chinese Domain Registry Scam Email
This is the second time we have received an email from clients with instructions to please sort this ASAP. The below email (most are similiar) has probably caught many webmasters off guard as it seems very innocent at first but
Quit with the Backlinks Already!
It all started when interviewing a new SEO intern. I was asked to do the final interview, and for those of you who know me, I am not a big fan of "SEO optimisation". You usually loose me when I get
Facebook Cover Image Quality Fix
Have you recently i.e. in the past year or so; tried to upload a Facebook cover image only to find that the quality looks like a dog's breakfast? Welcome to the club. I always managed to figure it out but forget
WooGang Club, Is it Legit or a Scam? It’s GPL Baby!
UPDATE: I have recently started having issues with WooGang and some plugins coming through "dirty". I know that some folk in the comments below have been having similar problems as well. With this in mind, I cannot recommend WooGang. I
TwentyFifteen you lost me at the logo- another rant.
I love WordPress. I also love pretty much anything open source (when it works). Ever since I got into this industry I’ve been amazed that people would take the time to develop and build something only to then provide it
GoDadddy Managed WordPress Hosting Review
So what do you do when you have a site that targets an international audience and needs to go fast everywhere? You Go-Daddy! I have multiple sites that I manage and most of them target specific regions. In this case I
Discount or Full Price? The Great Debate
A customer wants to buy your product, you have spent an hour hashing out details and specs; but something is unanswered. That eerie feeling when you’re about to close the deal and the hidden resistance has yet to show its
Social Media Basics for Business
Facebook, Google+ and other social media platforms have become a norm for businesses. One of the first things business owners do after registering a company is almost immediately open social media accounts. As normal as it may be, the majority of