Your brand’s positioning defines who you are, what your audience thinks and feels about your products and services, and whether they can really trust you. Being consistent with your brand identity means first having nailed the development of your positioning and messaging. Be it your blog posts, website, or social media, all of your marketing [...]
When you’re building a business there are two main things that always get mentioned when determining your success - marketing and branding. But what’s the difference between the two? In short, marketing is a set of tools and strategies that you can use to promote your products, services, and company as a whole. It’s the [...]
A look at the state of Cyprus’ web design industry in 2020. The good, the bad and the ugly. But there is hope.
Good web design is key to boosting business and gaining loyal clients. It's how your business is perceived and its credibility scoring with your audience. Many businesses struggle to switch from underperforming websites to fresh user-friendly websites, and their business ends up paying the price. You wouldn’t want your business going down in flames, would [...]
Engaging a logo designer to design a logo is one step toward a brand. Branding done right goes deeper. The branding process not only helps you get to a final logo concept, but it also generates a cohesive brand and visual language that even if you removed the logo off one of your brand’s assets, [...]
Im a big WordPress fan. I use it for everything, recommend it to everyone and I make my living from it. I've got a list of cool things I'd like to see WordPress implement / fix but that's another post. Today however; I am going to take a swipe at WordPress' new default theme TwentySeventeen. [...]
Title says it all folks. Another clever way to get you to vote for Trump (at the time) and another way it seems; around Google’s spam filters (sarcasm detected). This little tricky bugger managed to sneak its way in and give inspiration to a whole new kind of statistics spamming which without a doubt will lead […]
It's been a while since I wrote here. It's been a crazy two years for me with massive personal changes and challenges as a consequence. Whilst this post might come across a little cryptic in the sense that I don't want to go into exact details; I thought I needed a place to share somewhat [...]
Another day and another somebody referring to an Alexa rank for one of my sites. Now this is a question that really gets me all warm and fuzzy inside (stopped getting irritated a long time ago). If you have a blog / site or recently started one, you have at some point stopped by alexa.com [...]
Jetpack WordPress visitor stats getting stuck, showing higher than normal visitor to views ratios. Not sure if this has happened to you, or again; happens to my sites only. This is the stats on WordPress (on Jetpack- view enchanted stats on wordpress.com). Two examples: This usually fixes itself during the first part of [...]