Discount or Full Price? The Great Debate

A customer wants to buy your product, you have spent an hour hashing out details and specs; but something is unanswered. That eerie feeling when you’re about to close the deal and the hidden resistance has yet to show its head. The customer has become hesitant all over again and you know the price is […]

How to grow your New Blog Following with the Rule of 10

The rule of 10 is one of the simplest ways to kick-start your engagement and grow a following on your new blog or website. It is based on the principle of how people are connected and influenced. Used correctly, this will not only help you grow but at the same time will give viewers of […]

How to Speed up your WordPress Site and Optimise Images

Following up on the Basics of SEO post a while ago we know that site speed is of utmost importance. This is not only due to SEO but also catering for faster browsing requirements by mobile devices and the ever ‘in a rush’ readership. If we take a site page without any images and flashy […]

Social Media Basics for Business

Facebook, Google+ and other social media platforms have become a norm for businesses. One of the first things business owners do after registering a company is almost immediately open social media accounts. As normal as it may be, the majority of businesses simply don’t have a clue how to use social media to their advantage. […]

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