Best 100% Free WordPress Themes for Your Business
I am a big supporter of the open source community. I always try use only open source where possible/ available and this includes using WordPress as my CMS to manage this site. Picking a theme that is free (open source) that is not just a ‘lite’ version to encourage you to purchase the full version […]
Organic SEO Basics- Everything you Need to Know
Search Engine Optimisation (SEO) is a term used widely in the digital world and refers to the optimisation of web content to rank higher in search engines. The three big letters seem to carry a lot of weight and scare many off into paying thousands of dollars a year on expensive ‘improve your rankings’ packages […]
How to write kick ass headlines that get results
We both know the importance of quality headlines that grab attention. It gets us clicks, grabs the reader’s attention and has the ability to either make or break our marketing strategy. Did you know that up to 80% of your readers will only skim your headlines instead of reading your amazing copy…?? Headlines are not […]
Why your Facebook post’s organic reach is declining
I noticed a decline over the past year of my Facebook post’s organic reach. This has been steady and especially prevalent when I start a new page off with Facebook ads. Traditionally one could bank on at least 15% of your ‘Likes’ seeing your posts organically in their feeds. This is certainly not the case […]
How to use Google’s new Keyword Planner 2014
This guide will actually show you how to find new keyword opportunities specifically for search engine marketing and optimisation purposes. Unlike many of the so called guides out there. Google’s Keyword Planner is a sure fire way to get the job done, but if you don’t know how to use it; it’s nothing but a […]
How quickly can you learn a new language
This is a topic very close to me because I have learned a new language in my adult years. I decided to share my thoughts and experiences with learning a new language as an adult so you get an indication of what to expect. I have always been fascinated by languages, dialects and accents. Some […]
The 4 Elements to a Killer Advertising Campaign.
There are many articles out there that cover the basics or foundations of a good advertising campaign but none that demonstrate these using only famous quotes. There are many elements or formulas to a good campaign, but this about sums it up. Lets begin… “The aim of marketing is to know and understand the customer […]
Use WordPress WooCommerce as a Point of Sale
Finally, you can use WooCommerce as a POS. I had a client website build last month and was asked if there was anything I could recommend that could be used as a Point of Sale (POS). Its then that I found out that the average cost for POS software (forget about the hardware) was upwards of […]
How to Explain SEO to a 5 Year Old
Ok, the boring stuff first… In marketing you often find yourself explaining what it is you do, to your customers. You start off by being quite general and when you get to your third point, your customer turns around and says, “way too technical, explain it to me as if I were a five-year-old”. At […]
4 Reasons why Free WordPress themes are better than Paid
The Showdown: Free WordPress Themes VS. Paid WordPress Themes. WordPress (WP) is a wonderful, robust, and FREE content management system (CMS). It has provided many people a personal blogging platform (like this one), and also made available so many free open source plugins, themes, and the like; to the wider public. Many WordPress users start […]
